01Scope
This Policy applies to personal information collected through the Site, our forms, advertising campaigns, CRM, email, SMS, and related communications. It does not replace any privacy terms contained in a separate client services agreement.
The Site and Services are intended for business representatives who are at least 18 years old.
This Privacy Policy explains how Social Play Agency Ltda., doing business as Social Play ("Social Play," "we," "us," or "our"), collects, uses, discloses, and protects personal information when you visit https://splaymatsystem.com/, submit a form, request a Growth Audit or territory availability review, communicate with us, or otherwise use our website and related services (collectively, the "Services").
Social Play Agency Ltda. is a Brazilian limited liability company registered under CNPJ 60.661.597/0001-47, with its registered address at Rua Jose Salgado Bicudo, 230, Jardim Santa Maria, Jacarei, SP 12328-360, Brazil.
02Personal Information We Collect
Information You Provide
- •Contact information, such as your name, business email address, mobile phone number, and communication preferences.
- •Business information, such as the name of your martial arts school, city and state, website or social media profile, and the growth challenge you identify.
- •Information contained in messages, replies, support requests, Growth Audit requests, and other communications with us.
- •Consent records, including the date, time, source, form version, opt-in selection, and related technical records used to document your communication choices.
Information Collected Automatically
- •Device and network information, including IP address, browser type, operating system, language, approximate location derived from IP, and device identifiers.
- •Usage information, such as pages viewed, links clicked, referral source, session activity, form interactions, campaign parameters, and advertising attribution data.
- •Cookie and similar technology data used for site operation, analytics, advertising measurement, security, and performance.
Information From Service Providers and Advertising Platforms
We may receive campaign, attribution, analytics, communication, and lead-source information from platforms that support our website, advertising, CRM, analytics, and messaging activities.
03How We Use Personal Information
- •Provide the Growth Audit or territory availability review you requested.
- •Respond to questions and communicate with you about the Social Play Mat System and related services.
- •Operate, maintain, secure, troubleshoot, and improve the Site and Services.
- •Measure advertising effectiveness, understand campaign performance, and improve our marketing.
- •Maintain records of consent, opt-outs, and communication preferences.
- •Prevent fraud, misuse, security incidents, and unlawful activity.
- •Comply with legal obligations, enforce our terms, and protect our rights and the rights of others.
04Cookies and Similar Technologies
We use essential technologies necessary for the Site to function. With your permission, we also use analytics and advertising technologies provided by Meta, Google, and Microsoft Clarity to measure visits, understand site interactions, attribute campaigns, and improve our advertising.
When you first visit the Site, a cookie banner allows you to accept or reject non-essential cookies. Rejecting non-essential cookies should prevent analytics and advertising tags from loading, although essential technologies may remain active. You can also change browser settings to delete or block cookies.
Our Site does not currently respond to browser Do Not Track signals because there is no uniform industry standard. Where required by applicable law and technically supported, we will process recognized opt-out preference signals, such as Global Privacy Control, as applicable.
05Service Providers and Disclosures
We do not sell lead lists or provide your personal information to unrelated third parties so they can market their own products or services to you. We may disclose personal information to vendors that process data on our behalf and only as reasonably necessary to provide, secure, measure, or improve our Services, including:
- •GoHighLevel/LeadConnector for forms, CRM, workflow automation, and communications.
- •LC Phone/Twilio for telephone and SMS infrastructure.
- •Meta Platforms for advertising measurement through Meta Pixel and Conversion API.
- •Google for Google Analytics and Google Ads measurement and advertising services.
- •Microsoft Clarity for website interaction and performance analytics.
- •Hostinger for website hosting and infrastructure.
- •Professional advisers, regulators, courts, law enforcement, or other parties when disclosure is required by law or reasonably necessary to protect legal rights and security.
- •A successor or transaction participant in connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, subject to appropriate safeguards.
Mobile Information and SMS Consent
Mobile numbers, text messaging originator opt-in data, and SMS consent will not be sold, rented, transferred, or shared with third parties or affiliates for their own marketing or promotional purposes. We may provide this information to messaging service providers solely to deliver and manage messages on our behalf.
06California Privacy Information
California residents may have rights under the California Consumer Privacy Act, as amended, and other California privacy laws, subject to the law's applicability, definitions, and exceptions. These rights may include the right to request access to categories or specific pieces of personal information, deletion, correction, information about disclosures, and non-discrimination for exercising privacy rights.
We do not sell personal information for money. Certain analytics or advertising technologies may be considered a "sharing" of personal information for cross-context behavioral advertising under California law. You may reject non-essential cookies through our cookie banner or contact us using the details below to submit an applicable privacy request.
To submit a request, email heisemberg@agsocialplay.com. We may need to verify your identity and authority before completing a request. An authorized agent may submit a request where permitted by law, but we may request proof of authorization. Applicable rights are subject to legal exceptions.
07Email and Text Messaging Choices
You may unsubscribe from marketing emails by using the unsubscribe method included in the email. You may opt out of SMS by replying STOP. For help with SMS, reply HELP or contact us. Opting out of marketing messages does not prevent us from sending legally permitted transactional or service-related communications where applicable.
08Data Retention
- •Lead and inquiry information is generally retained for up to 12 months after the last meaningful interaction, unless a longer period is required for a legal, security, dispute, or business-record purpose.
- •SMS and communication consent records may be retained for up to 5 years to document consent, opt-out status, and compliance.
- •Client, contract, tax, payment, and service records are retained as required by applicable law or the relevant client agreement.
09International Data Transfers
Social Play is established in Brazil and serves businesses in the United States. Personal information may be processed in Brazil, the United States, and other countries where our service providers operate. Those countries may have privacy laws different from the laws in your location. We use reasonable contractual, organizational, and technical measures appropriate to the nature of the information and the processing.
10Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
11Children
The Site and Services are not directed to children or individuals under 18, and we do not knowingly collect personal information from them. If you believe a person under 18 submitted information, contact us so we can review and delete it as appropriate.
12Third-Party Sites
The Site may contain links to third-party websites or services. Their privacy practices are governed by their own policies, and we are not responsible for their content or privacy practices.
13Changes to This Policy
We may update this Policy from time to time. We will post the updated version on this page and revise the Effective Date. Material changes may be communicated through the Site or another reasonable method.
14Contact Us
Social Play Agency Ltda., doing business as Social Play
CNPJ: 60.661.597/0001-47
Registered address: Rua Jose Salgado Bicudo, 230, Jardim Santa Maria, Jacarei, SP 12328-360, Brazil
Email: heisemberg@agsocialplay.com
Toll-Free: +1 888-317-7393